5 Actionable steps towards writing a great blog post with WordPress

Blogging is more than just smashing a few words together

Are you ready to publish some great blog posts? Do you want to know how to write a good blog post that attracts traffic? Blogging is more than just smashing words together on your keyboard, it’s a way of life and finally there is recognition for the power of content marketing. Writing equally great blog posts isn’t going to happen all the time, but with the help of planning – you can adjust the success of your WordPress website or blog ratio significantly.

Have a solid plan when you start blogging

Creative writing
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While writing articles, you are very likely always hoping to hit the nail in the head with the subject you’ve chosen, the angle you’ve decided upon, and perhaps even the length of the post you’re going to produce. These are all important factors that come into play. It’s a lot easier to write a short blog post, than it is to write a long one. However, perhaps long-form content does have its advantages, especially on the long run.

High-quality long-form content with valuable and useful information usually is what your readers and search engines are looking for. However, without proper planning and thinking ahead – long-form pieces of content are usually going to look quite messy, and in some cases even unnecessary. If you have already written several dozens of such posts, you’ve come to realize that all you need is a solid plan, and then the ability to stick to it.

Step 1 – Pick the topic for your blog post

Bulb Idea
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So, how to write a good blog post? What are you going to write about? It’s going to be difficult to write about something that you’re not familiar with, so this part of the whole writing process should be taken very seriously. In the end – it’s going to be the start and the finish of your post, so you should take certain things into consideration.

In general it is recommended that you avoid writing about topics and subjects that you’re not particularly experienced with. While it may prove to be a good experience at first, you’ll realize at some point that you can say much more about the topics you love, and constantly interact with. So, pick your choice of topics for your blog posts wisely. Make sure you feel good about it, and want to write about it as well. The feeling should be similar to knowing that you’re going to help many people with your selection.

Step 2 – Give your topic an outline

Planning / Research
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You’ve got the topic at your hand – that’s great. Now, it’s time to outline your topic and make it look more like a blog post. This is an important step during your blogging workflow, because not doing this can be very frustrating later on. You’ll either be struggling for words to add, or have too many and that will cause confusion.

Write down all the important things you want to touch on the particular topic you chose, then do some research and mix things up a little. You may also take this post as an example of how to construct a great blog post for your website. It’s quite easy and simple, but it clearly works.

Step 3 – Begin the process of writing your blog post

Write blog post with WordPress
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Ok, now you’ve got a solid looking draft, you’ve got the topic you want to write about, and you have the outline. It’s time to fill in the blanks. It’s time to do research, reading, questioning, verifying of statements and so on. In this next phase of writing your blog post, you’re pushing out everything you know and can learn about your topic of choice. The goal should be to write an informative and valuable piece of content that your readers will like.

It’s all about getting those words out there, at this point – nothing else but saying everything you think should be on your mind. Even if it doesn’t feel right at this moment, just keep writing your blog content. Because during the next step you can carefully fine tune your article and make the necessary changes.

Step 4 – Editing your blog post

Editing with creative ideas
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It’s not written on a wall, but many bloggers and writers believe that going over a written blog post for the second time is mandatory. This is true, because it gives the blogger a fresh perspective of what he has just written. In the best case, this should be done with a day’s worth of time inbetween.

Editing your blog post is like verifying everything to yourself, having taken a brake from the topic for a while, and then returning to it. This proceedure will give you a lot more new ideas and perspectives of how to tackle a specific part of the blog post letting you edit or re-write certain parts if needed.

Step 5 – Publish and share your blog post

Social Media Networks
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“The only way to win at content marketing is for the reader to say, This was written specifically for me.”

It sounds quite easy, right? Well, you would be surprised to learn how many people overlook the simplicity of blogging. In the end, what matters is going to be the value that the reader is going to get out of having read your piece of content. It’s always going to be about the content value. The last thing left to do is to hit that Publish button. Remember to share your post on social media and with friends, and if you can – remember to amplify your content with things like images, videos and quotes; it always works!

Wrapping up: Writing a great blog post

In just five short steps, you’ve found the way towards writing a good blog post. Easy to consume, actionable, and provides some insight into the blogging process of professional and expert bloggers. All these things come to mind when thinking of a great blog post. You can find many blog writing tips online, but in the end less is more, simplicity is key. What are your thoughts about blogging? What is your blogging process? Have you ever dealt with writer’s block? Do you have any additional blogging tips to share with other bloggers? Let us know in the comments.

About Alex

Alex is a freelance writer at Array Internet with more than 10 years of experience in design, development, and small business. His work has been featured in publications like Entrepreneur, Huffington Post, TheNextWeb, and others.

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